Thursday, October 31, 2019

How the organization communicates with prospective and current Case Study

How the organization communicates with prospective and current customers - Case Study Example The use of digital media made Coca Cola to deviate from the traditional strategies that would promote the product such as developing new products or extending the existing brands. Marketing is an important aspect of creating a strong brand while helping to reach out to the existing and potential customers. Every marketing strategy faces three uncertainties that are supposed to be weighed before engaging; the fear of failure, the return on investment and the fear of the unknown. Investing resources in the digital media for marketing brings forth all these uncertainties. However, these uncertainties can be assumed based on the advantages that come with the digital media. First, learning from failure can help device workable strategies in the digital space. Second, the digital media exhibits a very rapid growth while the marketers get to understand it better day by day. Finally, digital media is less expensive, therefore, learning from it especially on optimizing the return on investment is worthy. Coca Cola opted to ‘go digital’, and take advantage of the huge online traffic. This was done through a simple social concept that encouraged customers to exhibit brand loyalty while encouraging others to join the wagon. In the summer of 2011, they devised the ‘Share a Coke Campaign’ (Coca Cola, 2013). It began with the customers creating a can for a special friend and then finding their names and having a coke bottle bearing the name to developing customized coke bottles with people’s names. This campaign has gone global and it is still in progress after it demonstrated that it can facilitate the strengthening of the brand as well as increment in the sales volume. The campaign was focused on increasing the consumption of Coke during the summer of 2011 while bringing an appeal on the strength of the brand. Despite Coca Cola being known as a strong brand, they needed to

Tuesday, October 29, 2019

Will the Starbucks maintain its market leadership over Mc Cafe Essay

Will the Starbucks maintain its market leadership over Mc Cafe - Essay Example Now the primary question which is raised here is; â€Å"Who is the leader and will be in future as well?† Another well established and well reputed brand is Mc Cafe which is the creation of repute firm McDonalds. Following is an extensive analysis to deduce which of the two firms will remain the undisputed giant in the years to come. History of Starbucks In the time when world around us is extremely fast paced and competition in the market has squeezed every firm in the industry and where only survival of the fittest is possible, a giant market leader in the coffeehouse industry pops up in head, Starbucks Corporation. Starbucks was founded by three partners Jerry Baldwin, Zev Siegl and Gordon Bowker in 1971 in Seattle, Washington. Starbucks is by far the largest coffeehouse company in the world and it is still expanding at a rapid pace (Spanogle et. al. 2007). Starbucks went international in1990 for the first time when they inaugurated a store in mid 1990s the time during whic h the firm was opening a new store every single day and this speed of expansion that carried on into 2000s and now approximately around one third outlets of Starbucks corporation are overseas. Starbucks had expanded up to one sixty five outlets in 1992 at the time of its initial public offering (Abrams, 2003). Over view of Starbucks: Starbucks sells a wide range of coffee and other beverage products in order to provide a delightful experience to its customers. Its products mainly include  drip brewed coffee,  espresso -based hot drinks and coffee beans. Starbucks has restricted itself to coffee products but it also produces salads, hot and cold sandwiches, Panini, pastries and snacks which provide the consumers with what the company calls a â€Å"distinctive Starbucks experience†. The success and growth of Starbucks Corporation can be attributed to a person who saw the potential and opportunity in the product when no one else did: Howard Schultz. This aspiring entrepreneu r was appointed as the marketing head in 1982 and upon his return to United States from Italy, he realized the opportunity that could materialize into the repute that Starbucks today has. The following words are attributed to him: â€Å"Lets create a community gathering places like the great coffee house of the Italy in United States†. Although his idea was not highly appreciated by the top management at Starbucks, nonetheless they did allow him to experiment this new idea at one of their retail stores (ABA, 1997). Moreover, the new idea proved to be a huge success and that’s when Schultz started another company with the name of ll giornale. In 1987, Schultz convinced a group of local investors to buy Starbucks when its original owners decided to sell their coffee business along with the name. Schultz incorporated Gionrale outlets with Starbucks and finally started with the conversion of six shops into graceful and

Sunday, October 27, 2019

Marketing plan and strategic options of Whitbread

Marketing plan and strategic options of Whitbread Introduction Strategic planning is the core of the work of an organisation. Without a strategic framework you dont know where you are going or why you are going there. So, then, it doesnt really matter how you get there! A strategy is an overall approach and plan. So, strategic planning is the overall planning that facilitates the good management of a process. Strategic planning takes you outside the day-to- day activities of your organisation or project. It provides you with the big picture of what you are doing and where you are going. Strategic planning gives you clarity about what you actually want to achieve and how to go about achieving it, rather than a plan of action for day-to-day operations This is all that we are going to learn from this. Task 1 About Whitbread Whitbread PLC is the UKs largest hotel and Restaurant Company operating market-leading businesses in the budget hotels and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee. Whitbread PLC employs 35,000 people and serves 9 million customers every month in its 2,000 outlets across the UK. Whitbread PLC is a FTSE 100 company, listed on the London Stock Exchange. It is also a member of the FTSE4Good Index External Factors affecting Whitbread Whitbread is a family of brands, all of which are in the business of providing hospitality in one shape or form. The major external factors affecting the Whitbread are as below: Globalization: The main reason globalization affects hotel industry is through economy and transportation. Economically countries depend on one another; if one countries economy recesses it can in turn make many other countries economies suffer. Therefore there will be less money spent on luxury activities in both countries. Another affect of globalization on Whitbread is the many different cultures represented in cities and communities across the UK. These different cultures bring different food and recreational activities to their communities Economic conditions: In economic recession people lose jobs or tend to save their money because they do not know when things are going to get better. When people curtail spending due to an economic recession, the first thing they stop spending money on is luxury items. These items include: going out to eat at restaurants, going on trips, and basic recreation. These three activities are part of Whitbread Company; therefore, the Whitbread is one of the first industries to get hurt when the economy recesses. In economic expansion people have more money and tend to spend more money on things like vacations, going to eat at restaurants, and recreation. Political conditions: Political power can be defined as the ability to persuade lawmakers, society, or regulators to take steps that influence a firms actions or performance. For example, a politically strong customer group might influence government to enact legislation to protect its rights, or a politically strong media participant may be able to influence people to avoid certain restaurants or hotels. Weather: Weather has a major affect on hotel industry, for example a tropical resort may lose customers when it rains or is really windy, so these resorts might have a policy that states if you leave early because of weather there will be no refunded money. An example of weather affecting Whitbread is snow. This year the winter is already started with a big chill across the UK and people really dont wish to go out is such a frosty and snowy weather as there are more chances of having difficulties and injuries by slipping. Analysis of Major changes in external environment The major changes that are happening in the external environment that are going to affect the strategy are as below: Change of economic conditions: As we all know that the economy is still going down despite of the various possible alternatives tried by the UK government. There is no relief from the job redundancy and inflation which is going up every day. This is definitely having an effect on the pocket of the normal man and thus the strategy of handing a business will surely change. Political Factors: We just had a new government and is trying to bring in lot many changes in various policies like visa policy, taxes and many more. These changes will definitely bring change in the number of people visiting UK for holidays etc. And this will have a major impact on the hotel industry. Environmental factors: The environment is changing day by day with a high speed and the organizations have to change their strategy of work accordingly. Whitbread like all other organizations has to go with an environmental and energy policy that should make sure that the environment is protected and the energy is saved. Needs and Expectations of stakeholders People including employees, customers, share holders are all the stakeholders in the organization. A key part is to understand the needs and demands of the stakeholders. The stakeholders of the Whitbread have some expectations and demands from the organization and they are described as below: Focusing investment Growth in expanding sectors Outstanding performance Good quality Service Efficient Management Value for money Excellent logistics Reliability Security Task 2 Tools to analyse current business plan SWOT Analysis: In the world of business, conducting a SWOT analysis can be a useful tool when trying to assess the companys current situation as well as the surrounding marketplace. The results of a SWOT analysis often are used by companies to plan future strategies and make internal changes that are deemed necessary. Its a project or business planning tool used by companies to evaluate the feasibility of the business venture or project against competition and against external business conditions beyond their control Strengths and weaknesses of Whitbread business strategy Strengths Big Chain of Hospitality industry Globally diverse Tourists visiting UK Demand supply gap of rooms due to Olympics in 2012 Cultural Diversity Increase in Market Share Eco friendly Good Together Programme Brand Name Weaknesses Susceptible to Political Conditions Position of Whitbread in Market Marketplace covers a wide range of consumer and business issues. For Whitbread, the key areas include healthier lifestyles, food safety, environment, sustainability, outlet accessibility for all customers, listening to their customers needs and developing mutually beneficial relationships with suppliers and contractors. Whitbread are extremely proud of the high operational standards they set, but they are never complacent and are always looking for new ways to improve their business offer. Recent successes include: Big Tick Award for its Skills for Life Programme Bronze Award in Business in the Communitys 7th Corporate Responsibility Index Hotel Report Awards 2009 Alan Parker Named Individual of the Year PubChef Food Excellence Awards, Food Operator of the Year (branded) Top 20 Most Admired Companies 2008 [Whitbread, Dec 2010] Task 3 Modelling Tool to develop strategic options SWOT or TOWS analysis helps you get a better understanding of the strategic choices that you face. (Remember that strategy is the art of determining how youll win in business and life.) It helps you ask, and answer, the following questions: How do you: Make the most of your strengths? Circumvent your weaknesses? Capitalize on your opportunities? Manage your threats? A next step of analysis, usually associated with the externally-focused TOWS Matrix, helps you think about the options that you could pursue. To do this you match external opportunities and threats with your internal strengths and weaknesses, as illustrated in the matrix below: This helps you identify strategic alternatives that address the following additional questions: Strengths and Opportunities (SO) How can you use your strengths to take advantage of the opportunities? Strengths and Threats (ST) How can you take advantage of your strengths to avoid real and potential threats? Weaknesses and Opportunities (WO) How can you use your opportunities to overcome the weaknesses you are experiencing? Weaknesses and Threats (WT) How can you minimize your weaknesses and avoid threats? The options you identify are your strategic alternatives, and these can be listed in the appropriate quadrant of the TOWS worksheet. [Mind tools, Dec 2010] Understanding of activity in Market Whitbread Group, the UKs largest hospitality firm, is undergoing an IT-enabled transformation program to drive international expansion and operational improvements. Over the past few years, the firm sold many non-core businesses, which has brought a fundamental change in the technology function. The new plan means that Whitbreads IT is more focused on making the firm competitive than it was five years ago, when the main concern was cost and managing complexity. Few roles have also changed, taking on responsibility for IT and international business. IT is crucial to Whitbreads hotel business, through applications such as room inventory, as well as revenue management and self-service kiosks. Whitbreads IT programme, dubbed Simply Better, aims to make applications and infrastructure simpler to use and cheaper to operate, so the firm uses mainly off-the-shelf software apart from in areas such as the web. Driving the adoption of tech investment is probably the hardest part of the job. Their aim is to achieve simpler use and have people understand the purpose of the innovation -Â ­ for the guest, profitability and guest experience [Computing, Dec 2010] Future Organizational strategy Whitbreads aim is to build the best large-scale hospitality brands in the world by becoming the most customer focused organisation there is. Anywhere. Theyll do this by providing outstanding value and making everyday experiences feel special so that their customers come back time and time again. Whitbread should have high standards of corporate governance to have good relations with share holders. Target employee turnover and stability in order to gain competitive edge over its rival companies They should have commitment to food safety Good partnership with suppliers Respecting the law and treating workforce fairly Healthier life styles and eating as well Better environment and energy saving First class service to customers Committed and genuine service Task 4 Strategy Plan to ensure Stakeholders Participation In the past years, Whitbread has carried out a detailed evaluation of its corporate responsibility strategy in order to attain the maximum engagement from its stakeholders. The stakeholders have a high level of awareness and concern for environmental issues with most of them are making lifestyle changes as a result of their concerns. For the stakeholders, the primary drivers of choice are still quality, service, and value for money and convenience. However, these are closely followed by corporate responsibility drivers, such as healthy eating and the environment. The stakeholders think that it is important to care about the environment and the majority agreed that Whitbreads environmental performance mattered to them. Following are the issues that are important to these stakeholders and appropriate to Whitbread, namely: Energy efficiency; Recycling; Water management; Takeaway packaging; and Sustainable buildings. The views from their stakeholders should be used to develop their new corporate responsibility strategy. The key focus areas of the new strategy should be as below: People Culture and Values; Environment; Community Charity; Governance, International Standards; Supply Chain; Health Well Being; and Guest Perceptions and brand. Criteria for reviewing potential options Whitbread has been reviewing its corporate responsibility strategy and found that stakeholders e.g. customers, employees and all other interested want that despite being adding new things for the stakeholders we still need to review our strategy in order to give the best. Whitbread should involve and hire some external sources that could do some survey with their customers, team members, directors and board members. The Whitbread should also go for a comprehensive peer and market analysis to understand the consumer and macro trends relating to the sustainability that would be relevant for their business and their customers. The potential options for reviewing strategy plan should be as below: Environmental changes Greener choices Social values Guest engagement Healthier food Agreed Strategy The agreed strategy of the Whitbread should have the following key points that include resource implications: Environment: The Whitbread should continuously work together to improve its environmental foot print and promote good environmental practices. People: Whitbread should at all times respect fundamental human rights of all people. Whitbread would create employment opportunity, facilitate learning and development opportunities for its employees and engage employees in the agree strategy and the Whitbread Way Forward Sourcing: Whitbread will source its goods and services and do business with other organisations in a way that supports sustainable development. It will engage its suppliers and business partners in the agreed strategy. Brand: When dealing with consumers, Whitbread will act in accordance with honest business, marketing and advertising practices and take all reasonable steps to ensure the safety and quality of the goods or services it provides. Whitbread will engage its customers in the new strategy and sustainable business issues Health: Whitbread will enable its customers to make informed choices about how they eat and drink Community: Whitbread will work to be a positive part of the communities in which it operates. Whitbread will also energetically support its chosen charities Task 5 Core Organizational values The core values of Whitbread are: Genuine really caring about customers Confident striving to be the best at what we do Committed working hard for each other Social values Whitbread has been actively involved in the community for over 30 years. Through this time weve initiated, joined, funded or supported a huge range of leading and award winning programs. Whitbreads current community program focuses on delivering initiatives that engage our team members and impact the communities in which they live and work. By investing in our people we can unlock the potential of thousands of team members and encourage them to make a real difference in their local communities Business Values Their aim is to build the best large-scale hospitality brands in the world by becoming the most customer focused organisation there is. Anywhere. They plan to do this by providing outstanding value and making everyday experiences feel special so that their customers come back time and time again Ethical Values Whitbread is very much aware of the importance of the rights of its employees and its responsibilities for good citizenship and high ethical conduct. Accordingly, they aim to ensure that all of its employees are treated fairly and with dignity throughout employment. They similarly expect their suppliers, wherever they are located, to respect and support these principles. If at any time an issue arises that their employees believe may go against these principles, they would raise it initially with their line manager and then if the matter cannot be resolved, raise a formal grievance under the Companys internal procedures Environmental Values Their approach to the environment is guided by their Environment policy and their Energy policy, which contain a number of principles with which all Whitbread businesses are required to comply Vision and Mission Statements of Whitbread Vision Statement To become the leading independent 4* hotel in London providing excellent products and services at reasonable prices to every customer, every time Mission Statement Our customers are our priority and we will provide them with a quality experience which is second to none. We recognize the importance of our employees in achieving this and we will create a positive working environment which encourages their loyalty, commitment and hard work. We strive to be excellent leaders and will undertake all our business activities in an honest and ethical manner to provide a fair return on our investment Future Management Strategy Whitbread aims to be a leader in sustainable hospitality in UK market sector. To realise this vision, it has developed its Good Together Commitments that define its overall approach to corporate responsibility and provides with a vision for the Good Together programme. Operational responsibility for driving forward the Good Together elements is allocated at Operational Director level with in the Business Units within the relevant functions, including commercial, property, HR, marketing, food and beverage and operations. Cross-functional and cross-Business Unit Working groups are set up as needed to project manage and implement the programs and to make sure that there is appropriate coordination and shared insight between different parts of the business in cross-cutting issues and projects. It is the role of the Corporate Responsibility Director to coordinate activity across the business, support the CR Steering Committee in its purpose and to provide technical expertise and support to the working groups and project leaders. All their Good Together Steering Committee Members have set personal objectives related to the delivery of Good Together. In 2010/11 all their operational Directors (the top 40 leaders in the business) and Heads of Department will also be required to set personal objectives relating to delivery of Good Together as part of their development plan. Measures to Evaluate Strategy Plan There could be many different measures that can be sued to evaluate the strategy plan but few important ones of them are mentioned as below: Market Performance of the organization Costs involved Profits generated Brand Standards Health and Safety Team turnover Customer recommendation Energy Saving Sales growth Team engagement Keeping all this in mind, the Whitbread uses a balance card approach named as WINcard to measure their performance across all key performance indicators. The WINcard measures their performance around their key stakeholders: the customers, the people, the shareholders and a more recent stakeholder addition, the community which is better known as their Good Together strategy. The WINcard aligns the day-to-day activities to the overall vision and strategy of the Company and helps to measure the progress. The WINcard has enabled a performance culture to thrive across all levels of the organization and mobilizes their people to act around shared goals. The WINcard measures are used as key indicators in personal development planning, for recognizing excellent performance, in coaching and performance management, supporting talent management and succession planning. It is a core component of their incentive framework at all levels. The WINcard educates, motivates and engages their leaders and teams across the business to focus, prioritize and deliver what is required to achieve success [Whitbread, Dec 2010] Task 6 Schedule for implementing strategy plan Strategic planning implementation is at the heart of how to make change of any kind happen in your organization. Keys to Strategic Planning Implementation Success These are the keys to effective strategic planning implementation for your business. Full and active executive support, Effective communication, Employee involvement, Thorough organizational planning and competitive analysis, and Widespread perceived need for the strategic planning. Time table for implementation The strategy that is being agreed upon is achievable but not in short span of time. Proper planning has to be done for this and a scheduled has to be prepared. Phase 1 Value enhancement Cost Reduction Operational Effectiveness July 2011 Phase 2 Growth opportunities Customer satisfaction Value added services Dec 2011 Phase 3 End to End Services Execute in emerging markets Strengthen the capital Dec 2012 Dissemination processes Activities designed to ensure that the results of the organization and its predecessors are appropriately recognised, demonstrated and implemented on a wide scale. Dissemination is also often described as a process that involves a share of results and experiences with the aim of influencing the way other people think and act, or of making them aware of a new idea, product or service. Following are some key points that should be achieved: Raise awareness in the intended target group Generate understanding and obtain the support of others in disseminating information Involve others outside your own organisation Bring about a change in attitudes and ways of thinking Bring about a change in attitudes towards customers visitors, suppliers or team members. New patterns of conduct in the target group the end users of the strategy To gain the commitment of stakeholders, the following processes need to be followed: Consider stakeholders First No matter how beneficial the change, it will take your stakeholders to implement it. Helping them understands the change and, further, gaining their support for the change will be the key. First, identify all key groups of people or individuals who will be impacted Stakeholders who feel they have helped plan the change will be more likely to help make the change because they understand how and why it will occur. Identify ways you can involve stakeholders in the implementation process. Ask them to share with the organization in full staff meeting or via a company intranet how they have successfully implemented the change. Show Upper-level Commitment Stakeholders will not support a change they feel is not fully supported by upper management. Instead, they will wait out the change, knowing that it will eventually go away to be replaced by the next change [suite101, Dec 2010] Monitoring and Evaluation systems The strategic plan document should specify who is responsible for the overall implementation of the plan, and also who is responsible for achieving each goal and objective. The following questions need to be asked while monitoring the implementation: 1. Are goals and objectives being achieved or not? If they are, then acknowledge, reward and communicate the progress. If not, then consider the following questions. 2. Will the goals be achieved according to the timelines specified in the plan? If not, then why? 3. Should the deadlines for completion be changed (be careful about making these changes know why efforts are behind schedule before times are changed)? 4. Do personnel have adequate resources (money, equipment, facilities, training, etc.) to achieve the goals? 5. Are the goals and objectives still realistic? 6. Should priorities be changed to put more focus on achieving the goals? 7. Should the goals be changed (be careful about making these changes know why efforts are not achieving the goals before changing the goals)? 8. What can be learned from our monitoring and evaluation in order to improve future planning activities and also to improve future monitoring and evaluation efforts? The frequency of reviews depends on the nature of the organization and the environment in which its operating. Organizations experiencing rapid change from inside and/or outside the organization may want to monitor implementation of the plan at least on a monthly basis. Boards of directors should see status of implementation at least on a quarterly basis. Chief executives should see status at least on a monthly basis [Management help, Dec 2010]

Friday, October 25, 2019

Walmart Competitive Analysis :: Business Case Study

Wal-mart case analysis Competitive advantage and competitive dynamics What might explain Wal-Mart’s performance over time in discount retailing? Is it the industry or company specific factors? Post Second World War, the style of style of retailing in the US evolved into discount merchandizing. At the time, Wal-Mart was quick enough to ride the tide and develop an overall cost leadership model that allowed it to emerge as a leader in the market in the discount retailing space. Wal-Mart’s performance driven by overall cost leadership Wal-Mart’s strategy over time helped it establish leadership position in discount retailing. It used rural underserved markets to announce its arrival. It also used innovation levers, customer centricity, positioning as a low cost player, and effective stakeholder management including employees, suppliers, and stockholders to achieve distinctive competitive advantage. It successfully outperformed other firms in the industry leveraging its strategy to achieve overall cost leadership. The experience curve concept and was successfully adopted by Wal-Mart. The various levers it used to achieve cost leadership included, |Achieving economies of scale |Rapidly expand geographical footprint as well as number of stores, variety of stores, and store sizes | |Vigorous pursuit of cost reductions |Aggressively deploy buyer’s negotiating power saving as estimated additional 3-4% |

Thursday, October 24, 2019

Public Police and Private Security

The public police industry has never had a close relationship with the private security profession. Public police officers have typically viewed private security as â€Å"law enforcement wanna-bes† (p. 247, Clifford, 2004). Private security is viewed this way because the training requirements are different and in many ways less extensive than what is required of public police officers (Australian Institute of Criminology, 1998). This has been a controversial issue in the past but in recent years has been changing for the better.Private and public security agencies have begun to bridge the gaps between the two industries. Private security professionals have been given a bad reputation in the past because of the many abuses of power and the misunderstandings of the main goals of private security. Take for example, Allan Pinkerton started his own security firm in the 1800s and was not very well liked by many for the program he devised to protect railroad companies from internal t hreats (Clifford, 2004). Many people thought he and his company were out to get them which brought about negative feelings toward him.This very same feeling that security companies are out to get people is still alive today and some security professionals are even less respected today. Many people view private security in a negative light because they believe them to be minimum wage help and uneducated. This feeling toward private security has led to stereotypes in which they are called â€Å"Rent-a-Cops† and other derogatory names. Currently, many individuals are working to change the negative image that is associated with private security.Police officers also have been given a bad reputation because of the actions of some people who have been on-the-job in the past. Many law suits and uprisings have been a result of the American people’s inability to trust and their dislike of police officers. However, like the security industry, they too, are working to make the ind ustry more professional and regain the trust of the people. There has been an increase in the training as well as the policies and procedure which police officers must follow while performing their duties in order to protect the communities and the constitutional rights of each individual.The two industries have made few attempts to integrate in the past but this fact is changing (Gunter & Kidwell, 2004). There has been a shift toward increasing public and private security cooperation and abilities to work together in recent years which has been increasing the level of safety that both industries have been able to provide. The private security industry has almost unlimited funding has made available resources for new technology which it has begun to share with law enforcement to increase the efficiency of both operations.One example is Bank of America and their security professionals working with government agencies to provide information and resources regarding identity theft inclu ding strategies and training to detect and prevent this crime from happening (White, 2008). Another example, Target has built its own crime labs in an effort to thwart crime against their company which have also made available to local police agencies to aid in the investigation of crime (International Association of Chiefs of Police, 2012).These cooperative efforts are helping to prevent crime as well as bringing the two industries together for a common goal. Public and private policing agencies, however, have different objectives and liabilities in mind with respect to their duties (Li, 2009). Public policing has the safety and security of the public and property in an entire jurisdiction in mind (Li, 2009). They are not focused on just one property in general but all properties and individuals in that particular jurisdiction.Private security on the other hand, is only concerned with the property or area they contracted to protect. The often look out for the interests of the peopl e or businesses that employ them and must remain profitable businesses themselves (Clifford, 2004). Public police are employed by the government and must uphold the Constitution and funding is done with taxpayer money. They have many restrictions which have been derived from the Constitution and they must strictly adhere to the document (Clifford, 2004).Private security companies are not governed by the constitution and are afforded more freedoms when it comes to their policies and procedures (Clifford, 2004). Also, the personnel who employed by the private security industry are not nearly as liable for their actions as public police officers. Public police officers can actually be sued directly for violations of an individual’s constitutional rights. These differences and others have been the differences that have divided the public and private security industry for years. A good cooperative relationship is what the public and private security industry needs.I believe this m ay begin to be achieved by more government regulation on private security companies as far as employee training and education. Many private security firms do not pay their employees well, they do not train them well, and they hire low class individuals. This must stop if the two industries will ever fully be cooperative. Likewise, public policing agencies must work toward involving private security companies in the safety of the community on a regular basis. More interaction between both industries will help develop a relationship of mutual respect between officers and agencies.

Wednesday, October 23, 2019

Human Resource Plan Essay

Abstract Planning is important in our everyday life. Similarly planning in Human Resource (HR) is significant for an organization wishing to be successful. It is vital for attaining competitive edge in the market. Mostly top management fails to use HR Department more than as administrative support because they don’t realize its importance in managing the most crucial asset of the organization i. e. Human Resource (Rothwell, W. J and Kazanas, H. C. , 2002). In this paper an HR Plan has been formulated for getting a practical view of Human Resource Planning. Super Mart is an American company dealing in chain of departmental stores. Founded in 1972, it is the largest private employer and grocery retailer in United States. It owns 20% of the market share. It is functional across globe in U. K, Mexico, Argentina, China, South America, Puerto Rico, Brazil, Canada, Japan, Germany and South Korea. The company’s main competitor includes American Superstore, Sellers and Canada’s PurchaseKo (Frank, 2006). Super Mart has developed a frugal culture. The company’s aim has been to keep the prices low and also maintain the cutting-edge technology, a frugal corporate culture and a drive to make suppliers sell merchandise at cheaper prices. The employees are expected to keep the expenses at bare minimum. This shows in the meager salary and health facilities provided to the employees. The culture is present at the Headquarter also which is situated in a suburban location of Arkansas rather than New York. Its executives use coaches and don’t drive limousines and share hotel rooms. They come early, go late and work half day on Saturdays. The company’s main aim is delivering to customers at low cost which shows in its work culture as well (Wilbert, n. d. ). For its internal communication Super Mart has recruited 300 HR personnel, whose job is to communicate the business objectives and growth opportunities to the employees. There also has been an integration of human resource practices with all business strategies for ensuring that all the employees are moving in same direction. An Ethics hotline has been developed where all the ethical issues are reported and promptly investigated (Wal-Mart’s new Communication Plan, 2007). The company has also updated its website to include all issues and controversies. The answer to the question as to why an employee will choose Super Mart as its employer lies in its brand value. Super Mart has 270 stores across America and has global presence. Its initiative in health care and employee benefits are gaining praise. Super Mart has realized that it is successful if its employees are happy, especially as it belongs to service sector, which spells good news for the employees. Recruitment and Selection Recruitment is an important aspect for planning manpower. The recruitment process has been divided into four stages i. e. search plan, selection techniques, timetable and recruitment budget (Human resource Planning, 2006) Search Plan: For attracting the potential employees, media tools like advertising, visits at university and job exhibition are planned. This process is carried on for a period of one month. Selection Techniques: First job specification is designed for a particular position, say for front office employee. Educational Qualification: 10+2 or Graduate Age limit: 25- 30 Qualities: Good communication skills, ready to work in shifts, adaptable to situations, customer friendly and persuasive and eye for detail. On the basis of the above specifications, candidates are shot listed and interviewed. The successful candidates are recommended and unsuccessful candidates are thanked and send back. The selection decision is detained with the area manager only. Timetable: The recruitment and selection process is spread over for four months, from January to April. The recruitment budget covering the advertisement, assessment of applications, interviews and reference checks of employees have been estimated around 2lac. The job description and interview questions have been provided in the appendix. Compensation and Benefits For determining compensation for various posts’ salary, survey is carried out. For making correct comparison, not only matching the job title but matching job duties and responsibilities is also essential. Salary is decided by considering labor market characteristics and cost of living (HR Planning, n. . ). Going by the example taken in this paper for fixing salary for front office employees, their job description is reviewed. Also other components apart from basic salary like traveling allowance and extra pay for overtime have been included (see appendix). Performance Management The performance appraisal of employees is an essential process to keep the employees in check as well as monitor the quality of work. It also provides avenues for development based on feedback and lacunae are identified. Here, as the employees in consideration are front office employees, a simple tool for performance management is selected as the Rating Scale Method. As only basic qualities are expected out of the employees and no technical or high expertises are required, a simple technique like Rating Scale is preferable. In rating scale, the appraiser is asked to rate individual employee on the basis of qualities identified like communication skills, customer feedback, product knowledge, attitude etc. (Sturo, J. , 2006). Employees are ranked on the basis of points assigned to them. Training Program Training is an integral part of HR activity. It is provided not only to new employees but also to the existing employees due to the technological changes or change in ways of marketing or introduction of any new methodology at work. The front office workers are provided training in communication and product knowledge. Certain level of computer education is also given for handling the billing job. The training period lasts for two weeks which includes lectures and simulation program. At the end of the training program, new employees are kept on a probation period of one month where their performance is monitored. Employees showing lack of any learning or scope of improvement are discharged. Retention Program A lot of revenue and time is devoted towards recruiting and selecting people for any position. The story doesn’t end here. The new employee is trained and becomes productive only after a month or so. This adds further to the expenses. Thus, loosing an employee in a short duration after putting so much of money into his/her development becomes uneconomical. This spells more damage for service sector companies because being intangible form of product customers symbolize their experience as equivalent to the standard of service offered. And front office staff is the key to this satisfaction in a big way. Thus, in order to retain the employees, various retention techniques should be adopted, for example incentives for being rated at the top of performance appraisal for consecutive three times, awards for most punctual and well dressed employees, having a star system where employees are given a star badge if he/she has received five positive customer feedback in a month etc. Super Mart is an American Company with global presence. But throughout the years, it is having an approach of ignoring the human resource development by following a frugal system. But with the changing time, it has realized that the best way to succeed is to have happy employees. Keeping this in mind, it has come up with an HR plan which covers areas of recruitment, compensation and benefits, training, performance benefits and retention programs. Hope it will bring smiles for the employees as well as the company in the future. Appendix Job Description: Working hour is 24/7 divided in shifts of 6 hours on a rotational basis. Employees should have good communication skills and identifying products Employees will be expected to deal with customers with patience Assisting customer with making right purchase choice and managing customer flow. Politeness and earnestness to help are other desirable qualities. Interview Questions: Tell me something about yourself? Have you ever lost your cool? When and why? Describe any random product’s features. Compensation Description Basic salary: 9000 Conveyance: 500 For overtime: 500 Total salary: 10,000 Rating Scale for Front Office Employee

Tuesday, October 22, 2019

Biography of Henry V of England

Biography of Henry V of England An icon of chivalry, a conquering hero, an exemplar of kingship and a supreme self-publicist, Henry V is among the triumvirate of the most famous English monarchs. Unlike Henry VIII and Elizabeth I, Henry V forged his legend in a little over nine years, but the long-term effects of his victories were few and many historians find something unpleasant in the arrogantly determined, albeit charismatic, young king. Even without Shakespeares attention, Henry V would still be fascinating modern readers. Birth and Early Life The future Henry V was born Henry of Monmouth at Monmouth Castle into one of Englands most powerful noble families. His parents were Henry Bolingbroke, Earl of Derby, a man who had once tried to curb the ambitions of his cousin, King Richard II, but now acted loyally, and Mary Bohun, heir to a rich chain of estates. His grandfather was John of Gaunt, Duke of Lancaster, third son of Edward III, a staunch supporter of Richard II, and the most powerful English noble of the age. At this point, Henry was not considered an heir to the throne and his birth was thus not recorded formally enough for a definitive date to have survived. Historians cant agree on whether Henry was born on August 9th or September 16th, in 1386 or 1387. The current leading biography, by Allmand, uses 1386; however, the introductory work by Dockray uses 1387. Henry was the oldest of six children and he received the best upbringing an English noble could have, including training in martial skills, riding, and forms of hunting. He also received an education in music, harp, literature, and spoke three languages- Latin, French, and English- making him unusually highly educated. Some sources claim that the young Henry was sickly and puny in childhood, but these descriptions didn’t follow him past puberty. Tensions in Court In 1397 Henry Bolingbroke reported treasonous comments made by the Duke of Norfolk; a court was convened but, as it was one Dukes word against another, trial by battle was arranged. It never took place. Instead, Richard II intervened in 1398 by exiling Bolingbroke for ten years and Norfolk for life. Subsequently, Henry of Monmouth found himself a guest at the royal court. While the word hostage was never used, there was underlying tension behind his presence and the implicit threat to Bolingbroke should he disobey. However, the childless Richard appeared to have a genuine fondness for young Henry and he knighted the boy. Becoming the Heir In 1399, Henrys grandfather, John of Gaunt, died. Bolingbroke should have inherited his fathers estates but Richard II revoked them, kept them for himself and extended Bolingbrokes exile to life. By this time, Richard was already unpopular, seen as an ineffective and increasingly autocratic ruler but his treatment of Bolingbroke cost him the throne. If the most powerful English family could lose their land so arbitrarily and illegally; if the most loyal of all men is rewarded by his heirs disinheritance; what rights did other landowners have against this king? Popular support swung to Bolingbroke, who returned to England where he was met by many who urged him to seize the throne from Richard. This task was completed with little opposition the same year. On October 13th, 1399, Henry Bolingbroke became Henry IV of England, and two days later Henry of Monmouth was accepted by Parliament as heir to the throne, Prince of Wales, Duke of Cornwall, and Earl of Chester. Two months later he was given the further titles Duke of Lancaster and Duke of Aquitaine.​ Relationship with Richard II Henrys rise to heir had been sudden and due to factors beyond his control, but his relationship with Richard II, especially during 1399, is unclear. Richard had taken Henry on an expedition to crush rebels in Ireland and, upon hearing of Bolingbrokes invasion, confronted Henry with the fact of his fathers treason. The encounter, allegedly recorded by one chronicler, ends with Richard agreeing that Henry was innocent of his fathers acts. Although he still imprisoned Henry in Ireland when he returned to fight Bolingbroke, Richard made no further threats against him. Furthermore, sources suggest that when Henry was released, he traveled to see Richard rather than return directly to his father. Is it possible that Henry felt more loyalty to Richard- as a king or a father figure- than to Bolingbroke? Prince Henry agreed to Richards imprisonment but it is unclear whether this and Henry IVs decision to have Richard murdered had any effect on later events, such as the younger Henrys impatience to usurp his father or his choice to rebury Richard with full regal honors in Westminster Abbey. We dont know for certain. Experience in Battle Henry Vs reputation as a leader began forming in his teenage years, as he and took on responsibilities in the government of the realm. One example of this is the Welsh uprising led by Owain Glyn DÃ… µr. When the small uprising swiftly grew into a full-scale rebellion against the English crown, Henry, as Prince of Wales, had a responsibility to help fight this treason. Consequently, Henrys household moved to Chester in 1400 with Henry Percy, nicknamed Hotspur, in charge of military affairs. Hotspur was an experienced campaigner from whom the young prince was expected to learn. However, after several years of ineffective cross-border raiding, the Percys rebelled against Henry IV, culminating in the  Battle of Shrewsbury on July 21st, 1403. The prince was wounded in the face by an arrow but refused to leave the fight. In the end, the kings army was victorious, Hotspur was killed, and the younger Henry famed throughout England for his courage. Lessons Learned in Wales Following the Battle of Shrewsbury, Henrys involvement in military strategy increased greatly and he began forcing a change in tactics, away from raids and into the control of land through strong points and garrisons. Any progress was initially hampered by a chronic lack of funding- at one point, Henry was paying for the entire war from his own estates. By 1407, fiscal reforms facilitated the sieging of Glyn DÃ… µr castles, which finally fell by the end of 1408. With the rebellion fatally, Wales was brought back under English control just two years later. Henrys successes as king can be clearly tied to the lessons he learned in Wales, particularly the value of controlling strongpoints, approaches to dealing with the tedium and difficulties of besieging them, and the need for proper supply lines and a reliable source of adequate finances. He also experienced the exercise of royal power. Involvement in Politics From 1406 to 1411, Henry played an ever-increasing role in the Kings Council, the body of men who ran the nations administration. In 1410, Henry took overall command of the council; however, the opinions and policies Henry favored were often counter to those favored by his fater- particularly where France was concerned. In 1411, the king became so irked that he dismissed his son from the council altogether. Parliament, however, were impressed by both the princes energetic rule and his attempts to reform government finances.​ In 1412, the king organized an expedition to France led by Henrys brother, Prince Thomas. Henry- possibly still angry or sulking over his expulsion from the council- refused to go. The campaign was a failure and Henry was accused of staying in England to plot a coup against the king. Henry denied these accusations vigorously, obtaining a promise from Parliament to investigate and personally protesting his innocence to his father. Later in the year, more rumors emerged, this time claiming the Prince had stolen funds earmarked for a siege of Calais. After much protest, Henry was again found innocent. Threat of Civil War and Ascension to the Throne Henry IV had never secured universal support for his seizure of the crown from Richard and by the end of 1412, his familys supporters were drifting into armed and angry factions. Fortunately for the unity of England, people realized Henry IV was terminally ill before these factions were mobilized and efforts were made to obtain peace between father, son, and brother. Henry IV died on March 20th, 1413, but if he had remained healthy, would his son have started an armed conflict to clear his name, or even seize the crown? It is impossible to know. Instead, Henry was proclaimed king on March 21st, 1413, and crowned as Henry V on April 9th. Throughout 1412, the younger Henry seemed to have been acting with righteous confidence, even arrogance and was clearly chafing against the rule of his father, but legends claim that the wild prince turned into a pious and determined man overnight. There may not be much truth in those tales, but Henry probably did appear to change in character as he fully adopted the mantle of King. Finally able to direct his great energy into his chosen policies, Henry began acting with the dignity and authority he believed was his duty and his accession was broadly welcomed. Early Reforms For the first two years of his reign, Henry worked hard to reform and solidify his nation in preparation for war. The dire royal finances were given a thorough overhaul by streamlining and maximizing the existing system. The resulting gains werent enough to fund a campaign overseas, but Parliament was grateful for the effort and Henry built on this to cultivate a strong working relationship with the Commons, resulting in generous grants of taxation from the people to fund a campaign in France. Parliament was also impressed with Henrys drive to tackle the general lawlessness into which vast areas of England had sunk. The peripatetic courts worked much harder than in Henry IVs reign to tackle crime, reducing the number of armed bands and trying to solve the long-term disagreements which fomented local conflict. The chosen methods, however, reveal Henrys continued eye on France, for many criminals were simply pardoned for their crimes in return for military service abroad. The emphasis was less on punishing crime than channeling that energy towards France. Uniting the Nation Perhaps the most important campaign Henry undertook in this phase was to unite the nobles and common people of England behind him. He showed and practiced a willingness to forgive and pardon families who had opposed Henry IV, none more so than the Earl of March, the lord Richard II had designated as his heir. Henry freed March from imprisonment and returned the Earls landed estates. In return, Henry expected absolute obedience and he moved quickly and decisively to stamp out any dissent. In 1415 the Earl of March informed on plans to put him on the throne which, in truth, were merely the grumblings of three disaffected lords who had already abandoned their ideas. Henry acted swiftly to execute the plotters and remove their opposition. Henry also acted against the spreading belief in Lollardy, a pre-Protestant Christian movement, which many nobles felt was a threat to Englands very society and which had previously had sympathizers at court. A commission was created to identify all Lollards and a Lollard-led rebellion was swiftly put down. Henry issued a general pardon to all those who surrendered and repented. Through these acts, Henry made sure the nation saw him as acting decisively to crush both dissent and religious deviance, underlining his position as Englands leader and Christian protector while also binding the nation further around him. Honoring Richard II Henry had Richard IIs body moved and reinterred with full regal honors in Westminster Cathedral. Possibly done out of fondness for the former king, the reburial was a political masterstroke. Henry IV, whose claim to the throne was legally and morally dubious, hadnt dared perform any act which gave legitimacy to the man he usurped. Henry V, on the other hand, demonstrated confidence in himself and his right to rule, as well as a respect for Richard which pleased any of the latters remaining supporters. The codification of a rumor that Richard II once remarked how Henry would be king, most certainly done with Henrys approval, turned him into the heir of both Henry IV and Richard II. Statebuilding Henry actively encouraged the idea of England as a nation separate from others, most importantly when it came to language. When Henry, a tri-lingual king, ordered all government documents to be written in vernacular English (the language of the normal English peasant) it was the first time it had ever happened. The ruling classes of England had used Latin and French for centuries, but Henry encouraged a cross-class use of English that was markedly different from the continent. While the motive for most of Henrys reforms was configuring the nation to fight France, he also fulfilled almost all the criteria by which kings were to be judged: good justice, sound finance, true religion, political harmony, accepting counsel and nobility. Only one remained: success in war. English kings had claimed parts of the European mainland ever since William, Duke of Normandy,  won the throne in 1066, but the size and legitimacy of these holdings varied  through struggles with the competing French crown. Not only did Henry consider it his legal right and duty to recover these lands, but he also believed honestly and utterly in his right to the rival throne, as first claimed by Edward III. At every stage of his French campaigns, Henry went to great lengths to be seen as acting legally and royally. In France, King Charles VI was mad and the French nobility had split into two warring camps: the Armagnacs, formed around Charles son, and the Burgundians, formed around John, Duke of Burgundy. Henry saw a way to take advantage of this situation. As a prince, he had supported the Burgundian faction, but as the king, he played the two against each other simply to claim hed tried to negotiate. In June 1415, Henry broke talks off and on August 11 began what became known as the Agincourt Campaign. Military Victories at Agincourt and Normandy Henrys first target was the port of Harfleur, a French naval base and potential supply point for the English armies. It fell, but only after a protracted siege which saw Henrys army reduced in numbers and affected by illness. With winter approaching, Henry decided to march his force overland to Calais despite being opposed by his commanders. They felt the scheme was too risky, as a major French force was gathering to meet their weakened troops. At Agincourt on October 25th, an army of both French factions blocked the English and forced them to battle. The French should have crushed the English, but a combination of deep mud, social convention, and French mistakes led to an overwhelming English victory. Henry completed his march to Calais, where he was greeted like a hero. In military terms, victory at Agincourt simply allowed Henry to escape catastrophe and deterred the French from further pitched battles, but politically the impact was enormous. The English further united around their conquering king, Henry became one of the most famous men in Europe and the French factions splintered again in shock. Having obtained vague promises of help from John the Fearless in 1416, Henry returned to France in July 1417 with a clear objective: the conquest of Normandy. He maintained his army in France consistently for three years, methodically besieging towns and castles and installing new garrisons. By June 1419 Henry controlled the vast majority of Normandy. Admittedly, warring between the French factions meant little national opposition was organized but it was nonetheless a supreme achievement. Equally notable are the tactics Henry used. This wasnt a plundering  chevauchà ©e  as favored by previous English kings, but a determined attempt to bring Normandy under permanent control. Henry was acting as rightful king and allowing those who accepted him to keep their land. There was still brutality- he destroyed those who opposed him and grew increasingly violent- but he was far more controlled, magnanimous, and answerable to the law than before. The War for France On May 29th, 1418, while Henry and his forces advanced further into France, John the Fearless captured Paris, slaughtered the Armagnac garrison and took command of Charles VI and his court. Negotiations had continued between the three sides throughout this period, but the Armagnacs and Burgundians grew close again in the summer of 1419. A united France would have threatened Henry Vs success, but even in the face of continued defeats at the hands of Henry, the French could not overcome their internal divisions. At a meeting of  the Dauphin  and John the Fearless on September 10th, 1419, John was assassinated. Reeling, the Burgundians reopened negotiations with Henry. By Christmas, an agreement was in place and on 21st May 1420, the Treaty of Troyes signed. Charles VI remained  King of France, but Henry became his heir, married his daughter  Katherine  and acted as de facto ruler of France. Charles son, the Dauphin Charles, was barred from the throne and Henrys line would follow. On June 2nd, Henry married Katherine of Valois and on December 1st, 1420 he entered Paris. Unsurprisingly, the Armagnacs rejected the treaty. Untimely Death In early 1421, Henry returned to England, motivated by the need to acquire more funds and mollify Parliament. He spent the winter besieging Meaux, one of the Dauphins last northern strongholds, before it fell in May 1422. During this time his only child, Henry, had been born, but the king had also fallen ill and had to be literally carried to the next siege. He died on August 31st, 1422 at Bois de Vincennes. Successes and Legacy Henry V perished at the height of his power, only a few months following Charles VIs death and his coronation as King of France. In his nine-year reign, he had demonstrated the ability to manage a nation through hard work and an eye for detail. He had shown a charisma which inspired soldiers and a balance of justice and forgiveness with reward and punishment that united a nation and provided the framework on which he based his strategies. He had proved himself a planner and commander equal to the greatest of his era, keeping an army in the field constantly overseas for three years. While Henry had benefited greatly from the civil war being waged in France, his opportunism and ability to react enabled him to exploit the situation fully. Henry fulfilled every criterion demanded of a good king. Weaknesses It is entirely possible that Henry died just at the right time for his legend to remain, and that another nine years would have tarnished it greatly. The goodwill and support of the English people were definitely wavering by 1422 as the money was drying up and Parliament had mixed feelings towards Henrys seizure of the crown of France. The English people wanted a strong, successful king, but they were concerned about his level of interest in France and they certainly didnt want to pay for a prolonged conflict there. Ultimately, historys view of Henry is colored by the Treaty of Troyes. On the one hand, Troyes established Henry as the heir to France. However, Henrys rival heir, the Dauphin retained strong support and rejected the treaty. Troyes thus committed Henry to a long and expensive war against a faction who still controlled roughly half of France, a war which might take decades before the treaty could be enforced and for which his resources were running out. The task of properly establishing the Lancastrians as dual kings of England and France was probably impossible, but many also consider the dynamic and determined Henry as one of the few people able to do it. Henrys personality undermines his reputation. His confidence was part of an iron will and fanatical determination that hints at a cold, aloof character masked by the glow of victories. Henry seems to have focused on his rights and goals above those of his kingdom. As ​prince, Henry pushed for greater power and, as an ailing king, his last will made no provision for the care of the kingdom after his death. Instead, he spent his energies arranging twenty-thousand masses to be performed in his honor. At the time of his death, Henry had been growing more intolerant of enemies, ordering ever more savage reprisals and forms of war and may have been becoming increasingly autocratic. Conclusion Henry V of England was undoubtedly a gifted man and one of few to shape history to his design, but his self-belief and ability came at the expense of personality. He was one of the great military commanders of his age- acting from a genuine sense of right, not a cynical politician- but his ambition may have committed him to treaties beyond even his ability to enforce. Despite the achievements of his reign, including uniting the nation around him, creating peace between crown and parliament, and winning a throne, Henry left no long-term political or military legacy. The Valois reconquered France and retook the throne within forty years, while the Lancastrian line failed and England collapsed into civil war. What Henry did leave was a legend and a greatly enhanced national consciousness.

Monday, October 21, 2019

Bruhathkayosaurus - Facts and Figures

Bruhathkayosaurus - Facts and Figures Name: Bruhathkayosaurus (Greek for huge-bodied lizard); pronounced broo-HATH-kay-oh-SORE-us Habitat: Woodlands of India Historical Period: Late Cretaceous (70 million years ago) Size and Weight: Up to 150 feet long and 200 tons, if it really existed Diet: Plants Distinguishing Characteristics: Enormous size; long neck and tail About Bruhathkayosaurus Bruhathkayosaurus is one of those dinosaurs that comes with a lot of asterisks attached. When the remains of this animal were discovered in India, in the late 1980s, paleontologists thought they were dealing with an enormous theropod along the lines of the ten-ton Spinosaurus of northern Africa. On further examination, though, the discoverers of the type fossil speculated that Bruhathkayosaurus was actually a titanosaur, the huge, armored descendants of the sauropods that roamed every continent on earth during the Cretaceous period. The trouble is, though, that the pieces of Bruthathkayosaurus that have been identified so far dont convincingly add up to a complete titanosaur; its only classified as one because of its enormous size. For example, the supposed tibia (leg bone) of Bruhathkayosaurus was almost 30 percent bigger than that of the much-better-attested   Argentinosaurus, meaning that if it really was a titanosaur it would have been by far the biggest dinosaur of all timeas much as 150 feet long from head to tail and 200 tons. Theres a further complication, which is that the provenance of the type specimen of Bruhathkayosaurus is dubious at best. The team of researchers that unearthed this dinosaur left out some important details in their 1989 paper; for example, they included line drawings, but not actual photographs, of the recovered bones, and also didnt bother to point out any detailed diagnostic characteristics that would attest to Bruhathkayosaurus truly being a titanosaur. In fact, in the absence of hard evidence, some paleontologists believe that the alleged bones of Bruhathkayosaurus are actually pieces of petrified wood! For now, pending further fossil discoveries, Bruhathkayosaurus languishes in limbo, not quite a titanosaur and not quite the largest land-dwelling animal that ever lived. This isnt an unusual fate for recently discovered titanosaurs; pretty much the same can be said about Amphicoelias and Dreadnoughtus, two other violently disputed contenders for the title of Biggest Dinosaur Ever.

Saturday, October 19, 2019

Case Study Analysis Rough Draft

The Situation In early April the 15 candidates were hired to work for the Operations Supervisor by one of the new recruiters. At this time the recruiter had six months experience at this job and no previous recruitments done for the company. The recruiter was not working with another recruiter that had more experience at the time to help with this process. Once the 15 candidates where hired he scheduled a new hire orientation to be held on June 15th as to make sure the new hires would be ready for work in July. A little over a month after the 15 candidates were hired the Operations Supervisor contacted the recruiter about all the information, paperwork and other necessities that needed to be done such as drug test, physicals, etc†¦. The recruiter gave assurance to the Operations Supervisor that everything would be handled by the time the orientation would be held on June 15th. The recruiter waited until after Memorial Day to check the records for the new hires to see if their applications were complete and if they had done the mandatory drug screenings and most had not been done. The recruiter then checked for the paperwork that would need to be given to the new hires in around 20 days and there were only three manuals all of which were missing pages making none of them complete. Once this was all the seen the recruiter went on a walk to clear his head and then returned to the office. He went to check on the scheduling of the conference room where the new hire orientation is to be held since he saw that one of the employees from technology services was setting up computer terminals. The schedule showed that the conference room was booked for the whole month for training seminars on the new database implementation that was going to occur. The recruiter is not sure what to do at this point since everything appears to be going wrong and the new hires would not be able to have orientation on time nor will they be able to start by July. Analysis 1: Correcting the problem At this time the recruiter is not sure what to do in order to fix all the problems that have arisen since there is such little time left to the deadline he had set. The wisest decision would be to separate the problems and then take them on one at a time. As far as the conference room situation goes the recruiter can speak with the person that is going to be holding the seminars to see at what times they are to be held. If there are some gaps in between the seminars it can be seen if the scheduling of the orientation would be affected or not. Also if there is a particular day that the seminars would not be taking place the orientation can be rescheduled for that day. The new hires that have not completed all the necessary paperwork or drug tests would be the next point issue to handle. The files would need to be reviewed to see who is missing what paperwork or tests so that they can be contacted accordingly and be given a deadline to complete it all or they will not be hired. In doing this it allows for the follow to seem more personal since the records are being looked at individually and also puts a sense of urgency in the new hire to get it all done. This would also allow the recruiter to contact the new hires with the date of the orientation if it has changed or just to give a reminder of the date if it has not changed. The final problem of the orientation manuals not being complete is next problem to work on. From the three manuals that the recruiter does have he should review each to see what pages are missing from one and see if they are available in one of the others. If all three manuals together can make one complete manual then copies can be run off of all three accordingly to be pieced together to make one manual. Once there is one complete manual then other copies can be made. If the manuals cannot be pieced together to make one then the recruiter would need to contact his or her supervisor to see how to obtain new manuals and the time frame that it would take to get them in. This would allow him to see if the orientation would need to be rescheduled or not due to the time it will take to get manuals for all the new hires. From this point on continued follow up of all the new hires paperwork and drug tests would need to be done to make sure that they will be done before the orientation is held. Following up of the conference room schedule would also need to be done to make sure that there is nothing else newly scheduled that may have interference with the orientation. The final detail that would need to be followed up on is the status of the operations manuals being ready by the date of the orientation, such as checking with who is making them and if they are running behind or if everything is on schedule. Analysis II Proper Procedure There are many different aspects that would need to be revised in order to make sure that issues like this can be avoided in the future. Proper supervision of procedures is one the major aspects that would need to be looked at first. Since the recruiter was new and it was the first recruitment they had done another more experienced recruiter could have shadowed the process to make sure that everything is done correctly. Shadowing would allow for the new recruiter to put to the test their training and if there are points that are not done right it can be caught early. This makes for better teamwork as well as a confidence building situation for the new recruiter. During the hiring process the new hires should be given deadlines to have all of their applications and other necessary paperwork completed in order to continue processing them as a new hire. The same should also be done with the drug testing, rather than giving them till the orientation date they should have a date within 30 days to complete it so that if they don’t they can be given a little more time or there would still be ample time to hire a replacement if needed. With these deadlines in place it has the employees take the time needed to get the tasks done but also does not give them excess time to procrastinate on the getting them done. As far as the orientation paperwork situation goes the recruiter would need to check how many are available right after hiring the employees to make sure that there would be enough. With this being done early then the recruiter would be able to contact the Operations Supervisor with plenty of time to let them know that they are short on the manuals necessary for the orientation. Checking this also allows the recruiter to stay on top of ordering the manuals so that there will always be some in supply as and would only need to order more to replace the ones that are going to be used. Conclusion The best solution that was presents was from the second analysis. This solution sets the goals of the company to not only train their employees better but also to promote teamwork in order to increase accuracy in the way that jobs are done. With the shadowing being done the more experienced recruiter could have had the newer recruiter set up the deadlines for the new hires, as well as how, where and when to check on the paperwork that is needed for the orientation. The communication on how often to check the scheduling log for the conference rooms could have also been brought up. The better the training and teamwork the better the situation turns out. Case Study Analysis Rough Draft The Situation In early April the 15 candidates were hired to work for the Operations Supervisor by one of the new recruiters. At this time the recruiter had six months experience at this job and no previous recruitments done for the company. The recruiter was not working with another recruiter that had more experience at the time to help with this process. Once the 15 candidates where hired he scheduled a new hire orientation to be held on June 15th as to make sure the new hires would be ready for work in July. A little over a month after the 15 candidates were hired the Operations Supervisor contacted the recruiter about all the information, paperwork and other necessities that needed to be done such as drug test, physicals, etc†¦. The recruiter gave assurance to the Operations Supervisor that everything would be handled by the time the orientation would be held on June 15th. The recruiter waited until after Memorial Day to check the records for the new hires to see if their applications were complete and if they had done the mandatory drug screenings and most had not been done. The recruiter then checked for the paperwork that would need to be given to the new hires in around 20 days and there were only three manuals all of which were missing pages making none of them complete. Once this was all the seen the recruiter went on a walk to clear his head and then returned to the office. He went to check on the scheduling of the conference room where the new hire orientation is to be held since he saw that one of the employees from technology services was setting up computer terminals. The schedule showed that the conference room was booked for the whole month for training seminars on the new database implementation that was going to occur. The recruiter is not sure what to do at this point since everything appears to be going wrong and the new hires would not be able to have orientation on time nor will they be able to start by July. Analysis 1: Correcting the problem At this time the recruiter is not sure what to do in order to fix all the problems that have arisen since there is such little time left to the deadline he had set. The wisest decision would be to separate the problems and then take them on one at a time. As far as the conference room situation goes the recruiter can speak with the person that is going to be holding the seminars to see at what times they are to be held. If there are some gaps in between the seminars it can be seen if the scheduling of the orientation would be affected or not. Also if there is a particular day that the seminars would not be taking place the orientation can be rescheduled for that day. The new hires that have not completed all the necessary paperwork or drug tests would be the next point issue to handle. The files would need to be reviewed to see who is missing what paperwork or tests so that they can be contacted accordingly and be given a deadline to complete it all or they will not be hired. In doing this it allows for the follow to seem more personal since the records are being looked at individually and also puts a sense of urgency in the new hire to get it all done. This would also allow the recruiter to contact the new hires with the date of the orientation if it has changed or just to give a reminder of the date if it has not changed. The final problem of the orientation manuals not being complete is next problem to work on. From the three manuals that the recruiter does have he should review each to see what pages are missing from one and see if they are available in one of the others. If all three manuals together can make one complete manual then copies can be run off of all three accordingly to be pieced together to make one manual. Once there is one complete manual then other copies can be made. If the manuals cannot be pieced together to make one then the recruiter would need to contact his or her supervisor to see how to obtain new manuals and the time frame that it would take to get them in. This would allow him to see if the orientation would need to be rescheduled or not due to the time it will take to get manuals for all the new hires. From this point on continued follow up of all the new hires paperwork and drug tests would need to be done to make sure that they will be done before the orientation is held. Following up of the conference room schedule would also need to be done to make sure that there is nothing else newly scheduled that may have interference with the orientation. The final detail that would need to be followed up on is the status of the operations manuals being ready by the date of the orientation, such as checking with who is making them and if they are running behind or if everything is on schedule. Analysis II Proper Procedure There are many different aspects that would need to be revised in order to make sure that issues like this can be avoided in the future. Proper supervision of procedures is one the major aspects that would need to be looked at first. Since the recruiter was new and it was the first recruitment they had done another more experienced recruiter could have shadowed the process to make sure that everything is done correctly. Shadowing would allow for the new recruiter to put to the test their training and if there are points that are not done right it can be caught early. This makes for better teamwork as well as a confidence building situation for the new recruiter. During the hiring process the new hires should be given deadlines to have all of their applications and other necessary paperwork completed in order to continue processing them as a new hire. The same should also be done with the drug testing, rather than giving them till the orientation date they should have a date within 30 days to complete it so that if they don’t they can be given a little more time or there would still be ample time to hire a replacement if needed. With these deadlines in place it has the employees take the time needed to get the tasks done but also does not give them excess time to procrastinate on the getting them done. As far as the orientation paperwork situation goes the recruiter would need to check how many are available right after hiring the employees to make sure that there would be enough. With this being done early then the recruiter would be able to contact the Operations Supervisor with plenty of time to let them know that they are short on the manuals necessary for the orientation. Checking this also allows the recruiter to stay on top of ordering the manuals so that there will always be some in supply as and would only need to order more to replace the ones that are going to be used. Conclusion The best solution that was presents was from the second analysis. This solution sets the goals of the company to not only train their employees better but also to promote teamwork in order to increase accuracy in the way that jobs are done. With the shadowing being done the more experienced recruiter could have had the newer recruiter set up the deadlines for the new hires, as well as how, where and when to check on the paperwork that is needed for the orientation. The communication on how often to check the scheduling log for the conference rooms could have also been brought up. The better the training and teamwork the better the situation turns out.

Friday, October 18, 2019

The Strategic Position of Apple Assignment Example | Topics and Well Written Essays - 3250 words

The Strategic Position of Apple - Assignment Example It is evidently clear from the discussion that the major objective of the Apple Company has been to add a new phase of technology to the era. Apple is ranked as third in terms of producing mobile phones in a global context. The company also sells various sorts of third-party compatible products that include iPad, iPod and iPhone comprising accessories and software via retail outlets or online stores. The company thereafter sells its products to the customers as well as big or small business houses. The company has been identified to generate annual revenue of about US$ 182 billion. Moreover, the company supplies applications through App Store, iBooks Store, and iTunes Store among others. In order to enlarge and expand the business capacity, the company continued to invent as well as deliver new products with innovative specifications. Recently, Apple has launched a new handset i.e. Apple iPhone 6 or 6+ in the market with different innovative features. Apple iPhone 6 is power efficien t with HD quality display. The company provides a high quality of electronic products with efficiency. The phone undertakes certain features such as fast and unmatched wireless technology and superior quality of Wi-Fi. It gets connected to every network widely. All these factors enabled in fast accessing of iPhone 6. Apple’s strategy to enlarge its business goal is unmatched. The company develops as well as enhances its designs in relation to hardware and operating systems, application of software to add new and exclusive electronic items and accessories among others. Moreover, the factors provided the customers to utilize the products with an ease. The applications, as well as the advanced techniques present in the smartphone of the company, are identified as safe in terms of utility. This criterion attracts the customers towards the iPhones that the company has launched.

Discuss the claim that, despite repeated reform, the Common Essay

Discuss the claim that, despite repeated reform, the Common Agricultural Policy (CAP) still retains its protectionist nature - Essay Example These regulations cover rural development, horizontal matters like financial support and controls, direct payments for farmers among others. Most critics view the Common Agricultural Policy as a form of protectionism meant to defend European producers from inexpensive products produced outside the European Union. This paper is going to discuss the claim that despite repeated reform, the Common Agricultural Policy retains its protectionist nature. Over the years, the European Union has been a model in regional integration and trade promotion trough out the world. This is evidenced by its move to cut many trade barriers through bilateral trade agreements, giving grants to poor countries, not forgetting that its creation has enhanced trade among the member states in a very significant way. Most importantly, it can be noted that the European Union is one of the trading blocs with lowest tariffs on imports from non-member states. Although this claim is true to some extent, the European Union protects Agriculture, which is one of its member states’ key industry sectors through the Common Agricultural Policy. The Common Agricultural Policy enacts trade barriers on agricultural produce from outside the European Union and at the same time subsidizing the domestic producers among its member states. Subsidies and artificially higher prices sometimes lead to overproduction, hence food surpluses in the European markets. The European Union in turn sells the excess supplies to the world market through subsidized exports, ensuring that domestic farmers enjoy higher income and job security. These subsidized export products are sold below the market prices, competing unfairly with products from developing economies. Some of the surpluses are stored to make the food mountains which are often destroyed when they cannot be sold. Consumers on the other hand are compelled to pay artificially higher prices for the food

BSC (Hons) Social Work. Children and Families module Essay

BSC (Hons) Social Work. Children and Families module - Essay Example It is, thus, that the dissertation shall explore the problem of homelessness in Great Britain, although with particular focus on youth homelessness in the Luton area. The study’s immediate motive and rationale emanate from the fact that the researcher was once, herself, homeless as a consequence of domestic violence. This first-hand experience has given the researcher a valuable insight into the implications of homelessness, as in the risk factors which the homeless are exposed to and the reasons why this problem is not an individual but a societal one. Added to the above mentioned, the rationale for the study further emanates from the incontrovertible importance of the problem itself and the imperatives of identifying the causes of homelessness and designing a preventative strategy. Jus as a means of emphasising the importance of the identified problem, hence, the motives of the study, it is well worth mentioning that the United Kingdom has the highest homelessness rate in the European Union and, one of the highest in the West. One out of every 250 people is homeless. Of this figure, it is estimated that, at least, a quarter of a million youth are living on the streets (Hall, 2003). London is the most affected area with homelessness rates twice the average for all other areas across the United Kingdom. In Luton, the focus of the study, statistics released by the Luton Borough Council indicate that there are at least 1,150 homeless households in the area, with studies indicating an undeniable potential for growth (`Homeless strateg y,’ 2003). In other words, the problem is a serious and important one, well-worth investigating. As may have been deduced from the foregoing, the problem of homelessness is not simply an important and serious one but it is expansive in scope. Accordingly, the researcher had to limit and define the scope of the study. To this extent, the dissertation will centre on the question of whether homelessness is a

Thursday, October 17, 2019

Organization Management Task Term Paper Example | Topics and Well Written Essays - 1750 words

Organization Management Task - Term Paper Example Industry experts had forecasted that the attendants would fall considerably during the recession. However, increase in the price of tickets would not be effective as the expense increased by 2.5% leading to considerable operating deficit. However, the strength of the Symphony lies in the fact that it had earned a huge brand name for itself being one of the most famous orchestral groups. The financial strength of the organizations is also revealed through the immense reputation that it enjoyed and which consequently reflected through high ticket sales. Also the high paid musicians employed by the organization earning full time salaries only depicts the financial stability of the organization. The financial weakness of the organization was that it did not get any funds from the state and was the entire was generated through individual contributions and tickets sales. Moreover, ticket sales kept fluctuating depending on external conditions which weakened its financial position even furt her. The leadership strength of the company gets reflected by the fact it was led by Maurice Abravanel, who was hired as the conductor in the organization. The orchestra had developed under Abravanel starting from a small and part time community ensemble to a huge and renowned world class symphony. He was responsible for the growth of USA and for becoming the first orchestra in USA to have performed in the international platform. The leadership weakness of Utah Symphony gets revealed through the fact that it was subjected to too many leadership changes. The leadership of Abravanel was taken over by Lockhart and Lockhart continued to follow the initial strategies. However, since external conditions had changed it was necessary that Lockhart had made his own strategies which would be suitable for the present conditions at Symphony. a. Recommendations for addressing the weaknesses Firstly Anne should ensure that the organization would continue functioning under strong leadership and gu idance as they had done before. Otherwise it would lead to a fall in quality and performance. Secondly she would also have to ensure that the crisis which had resulted in revenue losses for the company would be eradicated. The crucial aspect of the merger was to ensure that the merger would result in economic benefits and remove the deficits which had been prevailing (Dymski, 1999, p.56). The merger would definitely result in realizing scale economies as both the organizations were into the same business. This would be possible by making thorough analysis of the financial position of the two organizations, measuring their strengths and weaknesses and working on them. The key strategy would be to use the strength of one organization to realize the benefit of the other. Merging Opera with Symphony could be effective in drawing audiences having affinity towards traditions and culture which could control the problem of falling ticket sales to an extent. Enhancing the brand name and repu tation through advertizing and publicity would also be effective in earning reputation and fame drawing in additional audiences which would consequently strengthen financial position of the organization. The improved financial position would be make it eligible for being part of the big merger. 2. Financial and leadership strengths and weaknesses of the Utah Opera The Utah Opera was also initiated and led by the best

Spintronics and it's use with Computers Research Paper

Spintronics and it's use with Computers - Research Paper Example An example of such a material is zinc oxide in which cobalt replaces some of the zinc atoms. Spintronics incorporates new discoveries in semiconductor world to bring changes in the electronic makeup and powering of computers. The spin transport and spin relaxation phenomena in metals and semiconductors will soon be used by devices to replace current electrical technology. The technology aims at developing faster circuits that operate on heat and magnetic energy rather than conventional electricity. This topic is critical because, without a revolutionary approach such as, spintronics, the computer industry will soon face a lot of challenges concerning processor speed. Cobalt-doped zinc diode, or such like materials, could be fundamental in manufacturing of computer chips for spintronics to be realized. With this new innovatory approach, circuits will use the electron spin instead of electron charge to carry signals and process information. For such chips to be developed, semiconductors that cannot lose magnetism at or above room temperature must be found. With this phenomenon, the electron’s spin that the signal is embedded on is preferentially unidirectional. Other such solid-state materials are already in existence, but they fail to maintain their crucial magnetic properties at room temperature, thus limiting their importance. Almost everything ranging from scientific discoveries to consumer electronics is affected by advances in computer technologies. For instance, further discoveries in science depend on ever fast computers to perform computations that can’t be done now. Researchers could avoid many challenges in their work if computers that are based on spintronics could be economically developed. This paper is going to look at three main points in spintronics. The first point is about transistors and the heat they generate. It’s quite clear that today’s technology for making high

Wednesday, October 16, 2019

BSC (Hons) Social Work. Children and Families module Essay

BSC (Hons) Social Work. Children and Families module - Essay Example It is, thus, that the dissertation shall explore the problem of homelessness in Great Britain, although with particular focus on youth homelessness in the Luton area. The study’s immediate motive and rationale emanate from the fact that the researcher was once, herself, homeless as a consequence of domestic violence. This first-hand experience has given the researcher a valuable insight into the implications of homelessness, as in the risk factors which the homeless are exposed to and the reasons why this problem is not an individual but a societal one. Added to the above mentioned, the rationale for the study further emanates from the incontrovertible importance of the problem itself and the imperatives of identifying the causes of homelessness and designing a preventative strategy. Jus as a means of emphasising the importance of the identified problem, hence, the motives of the study, it is well worth mentioning that the United Kingdom has the highest homelessness rate in the European Union and, one of the highest in the West. One out of every 250 people is homeless. Of this figure, it is estimated that, at least, a quarter of a million youth are living on the streets (Hall, 2003). London is the most affected area with homelessness rates twice the average for all other areas across the United Kingdom. In Luton, the focus of the study, statistics released by the Luton Borough Council indicate that there are at least 1,150 homeless households in the area, with studies indicating an undeniable potential for growth (`Homeless strateg y,’ 2003). In other words, the problem is a serious and important one, well-worth investigating. As may have been deduced from the foregoing, the problem of homelessness is not simply an important and serious one but it is expansive in scope. Accordingly, the researcher had to limit and define the scope of the study. To this extent, the dissertation will centre on the question of whether homelessness is a

Spintronics and it's use with Computers Research Paper

Spintronics and it's use with Computers - Research Paper Example An example of such a material is zinc oxide in which cobalt replaces some of the zinc atoms. Spintronics incorporates new discoveries in semiconductor world to bring changes in the electronic makeup and powering of computers. The spin transport and spin relaxation phenomena in metals and semiconductors will soon be used by devices to replace current electrical technology. The technology aims at developing faster circuits that operate on heat and magnetic energy rather than conventional electricity. This topic is critical because, without a revolutionary approach such as, spintronics, the computer industry will soon face a lot of challenges concerning processor speed. Cobalt-doped zinc diode, or such like materials, could be fundamental in manufacturing of computer chips for spintronics to be realized. With this new innovatory approach, circuits will use the electron spin instead of electron charge to carry signals and process information. For such chips to be developed, semiconductors that cannot lose magnetism at or above room temperature must be found. With this phenomenon, the electron’s spin that the signal is embedded on is preferentially unidirectional. Other such solid-state materials are already in existence, but they fail to maintain their crucial magnetic properties at room temperature, thus limiting their importance. Almost everything ranging from scientific discoveries to consumer electronics is affected by advances in computer technologies. For instance, further discoveries in science depend on ever fast computers to perform computations that can’t be done now. Researchers could avoid many challenges in their work if computers that are based on spintronics could be economically developed. This paper is going to look at three main points in spintronics. The first point is about transistors and the heat they generate. It’s quite clear that today’s technology for making high

Tuesday, October 15, 2019

Stop and Frisk Essay Example for Free

Stop and Frisk Essay New York City’s stop and frisk program is a practice used by the New York Police Department. This practice is mainly used on minorities which include African Americans and Latinos. The New York Police Department policy is highly criticized for racial profiling. Racial profiling is discriminating upon a certain race, ethnic group, or religious group. I personally believe that the stop and frisk policy is a privacy concern and should be abandoned by the state. The vast majority of people falling victim to this practice are law abiding citizens. Most of these people have done nothing wrong and police officers are using pure suspicion therefore violating the privacy act of citizens. I firmly disagree with this particular tactic by law enforcement, because it does not follow correct protocol. An example of this can occur as follows. I went to visit one of my friends at their apartment building. I came across an officer in the building on my way to my friends room. The officer stopped me and and questioned if I were a resident in the building. After I tell the officer no he informs me that he’s going to frisk. I did nothing wrong and still was stopped and frisked. I was completely innocent and going about my business. Additionally, Stop and frisk is a major privacy issue. New York City police officers are choosing to stop people based on race and not reasonable suspicion. They choose to pull over drivers who are mainly African American or Latino. Very little stops lead to an arrest. Most of the time the person is innocent and has nothing illegal on them. I believe that the citizens are losing the trust in police. They are losing all trust and feeling of protection because they fear of being stopped and frisked. I would not like being treated like a criminal if I were innocent too. Some of these people worry about being targeted by police on a daily basis. Jay Z an award winning artists, was pressured to back out of a collaboration with a store called Barney’s after it was accused of racially profiling two black customers. He had something  to say about this policy in a song called â€Å"Devil Is A Lie†. He rapped â€Å"You seen what I did to the stop and frisk Brooklyn on the Barney’s like we own the bitch Give the money to the hood, now we all win†. â€Å"Got that Barney’s floor lookin’ like a VIM†. Jay Z is basically saying he has the high end Barney’s store looking like the low end VIM store. He does not agree with the stop and frisk that occurred in the store and gave all proceeds to his charity. Furthermore , the aspect that I have gathered from this practice is that it lowered the crime and murder rate. I believe people are less willing to walk around with any sort of weapon on their person. The risk of carrying a weapon or illegal substance is too high. On the other hand people that obey the law regularly feel more safe. Which is how it should be. Stop and Frisk has so many repercussions to society. Many individuals who have experienced â€Å"Stop and Frisk† have said it is unethical. Many citizens feel as though they lose the sense of privacy. In today’s society privacy is important because people do not want everyone knowing their business. If people knew each others business then they would be extremely upset , which could cause uneasiness in a persons life and in social media. In particular, instead of stop and frisking NYPD should take a different approach. They should asses the situation with a level headed approach. Instead of racial profiling, they should give all citizens a fair shot. This meaning police officers should use proper judgement to law abiding citizens. Some judgements that police use are wrong and one sided because they think that minorities are always causing trouble. Police officers should use fairer judgement when making decisions on arrests. My uncle who lives in New York has fallen victim to stop and frisk. He says the officers are allowed to patrol the halls of private buildings and proceed with stop and frisk searches. He told me this is called â€Å"Operation Clean Halls†. This should not be allowed. In Summary, I think stop and frisk is ineffective. People are targeted wrongly because of what they look like. Many citizens should not be discriminated upon because of their race. It is an invasion of human rights if police officers stop and frisk. It is important that citizens know their safety measures. Stop and frisk should not be tolerated by american citizens.